|職務名稱||Brand Manager 品牌經理|
英美菸草集團，成立於 1902 年，總部設立於倫敦，全球有60,000名員工，是領導市場的世界級菸草公司。旗下擁有 250 個香菸品牌，業務遍及全球 180 個市場，且在其中50 個市場居領導品牌地位，是今日全球第二大菸草集團。
•Develop a strategic plan for your allocated brand/s.
•Develop and execute an operational brand plan to meet brand objectives and consumer requirements: Propose changes to brand strategy.
•Participate in the development of sales forecasts for allocated brand/s.
•Ensure appropriate involvement of agencies during the planning processes.
•Ensure your Brand Executives are trained and motivated to perform the necessary analysis and support the development/ implementation of brand programmes.
•Propose goals and KPI's for brand programmes and track ongoing results.
•Manage budgets (excluding brand research).
•Ensure competitive product performance in defined consumer segments.
•Brand positioning & proposition development.
•Leading the creation of effective brand marketing programmes.
•Cross category marketing experience.
•Development of trade communication programmes.
•Ability to coordinate the efforts of a large and diverse team.
•Motivating, coaching and developing people.
•Developing and maintaining relationships with external suppliers.
•Effective communication and presentation.
•Negotiation and influencing.
•Strategic thinking and decision-making.
Bella Chang 張芸嘉