職缺編號 0005415435
職務名稱 Brand Manager 品牌經理
公司簡介
英美菸草集團,成立於 1902 年,總部設立於倫敦,全球有60,000名員工,是領導市場的世界級菸草公司。旗下擁有 250 個香菸品牌,業務遍及全球 180 個市場,且在其中50 個市場居領導品牌地位,是今日全球第二大菸草集團。
工作內容
•Develop a strategic plan for your allocated brand/s. 
•Develop and execute an operational brand plan to meet brand objectives and consumer requirements: Propose changes to brand strategy. 
•Participate in the development of sales forecasts for allocated brand/s. 
•Ensure appropriate involvement of agencies during the planning processes. 
•Ensure your Brand Executives are trained and motivated to perform the necessary analysis and support the development/ implementation of brand programmes. 
•Propose goals and KPI's for brand programmes and track ongoing results. 
•Manage budgets (excluding brand research). 
•Ensure competitive product performance in defined consumer segments. 
需求條件
•Brand positioning & proposition development. 
•Leading the creation of effective brand marketing programmes. 
•Cross category marketing experience. 
•Development of trade communication programmes. 
•Ability to coordinate the efforts of a large and diverse team. 
•Motivating, coaching and developing people. 
•Developing and maintaining relationships with external suppliers. 
•Effective communication and presentation. 
•Negotiation and influencing. 
•Strategic thinking and decision-making. 
•Project management.
工作地點 北台灣
薪資待遇 面議
聯絡資訊 Bella Chang 張芸嘉
bella.chang@tw-rising.com

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